Annual kick-off event

The annual kick-off event began in an unusual way – with a hands-on workshop where participants built a stage together. This creative start allowed everyone to actively immerse themselves in the process.
At the heart of the event was the exchange between employees from across the DACH region. The event ran under the theme Football DACH United, which was reflected throughout the entire programme. An emotional keynote speaker added powerful, moving moments.
Another highlight was a networking activity centred around a custom-designed employee sticker album, helping participants connect and engage with new colleagues.
The grand finale took place at the Allianz Arena, featuring a pitchside reception and the unveiling of a jointly created company song – a truly unforgettable experience. The evening was rounded off with award ceremonies and live musical performances.